Marcus Didius Severus Julianus, (born 133—died June 2, 193) wealthy Roman senator who became emperor (March 28–June 1, 193) by being the highest bidder in an auction for the support of the Praetorian Guard.
A member of one of the most prominent families of Mediolanum (now Milan), Didius Severus Julianus had a long and distinguished public career. After commanding the legion at Mogontiacum (now Mainz), about 167, he governed northeastern Gaul, Dalmatia, the lower Rhine,Bithynia, and Africa. He was consul in 175.
During the political disturbances of Commodus’ reign he was banished to Mediolanum. Commodus was murdered on the eve of Jan. 1, 193, however, and his successor, Pertinax, was assassinated by the imperial guard late in March. Backed by a group of senators who had Milanese connections, Julianus competed with the late emperor’s father-in-law, Titus Flavius Sulpicianus, in offering the guards a substantial donative (accession bounty). Julianus won the bidding and was escorted by the guards to the Senate, where he encountered angry demonstrators denouncing the auction and calling for the intervention of the army. Shortly thereafter the Danube legions invaded Italy, killed Julianus, and proclaimed their principal commander, Lucius Septimius Severus, emperor.
Nominally emperor for two months, Marcus Didius Severus Julianus had an authority that hardly extended beyond Italy or even Rome itself. Didius Julianus would gain historical notoriety only for the means by which he became emperor, by winning the bidding at what has been called the "Auction of the Empire."
Didius Julianus was born 29 January, probably in Milan and in the year 137. Typical of the international elite coming to the fore in the Antonine age, he is said to have been the offspring of a multicultural marriage. His father's family were from Milan, while his mother's family came from Hadrumetum in Africa (modern Sousse, Tunisia). On his mother's side, Didius Julianus was related to the prominent Antonine jurist and consul Salvius Julianus, and the young Didius Julianus also enjoyed the support of Domitia Lucilla, the mother of the emperor Marcus Aurelius.
Didius Julianus had a prominent career, rising steadily through the ranks of important administrative positions, including several provincial governorships. In the reign of Commodus, Didius Julianus was briefly exiled to Milan after being accused of involvement in an earlier plot against the emperor, but Didius Julianus was acquitted and soon returned to favor. His later career closely matched that of the equally prominent Pertinax. Pertinax was even said to have once called Didius Julianus "my colleague and successor" -- "colleague" referring to their holding suffect consulships at the same time; "successor" referring to Didius Julianus replacing Pertinax as proconsul of Africa. Those who heard the comment would later understand it as prophetic.
The prestige Didius Julianus acquired from his offices did not translate into respect from his fellow senators. He had the reputation of a sensualist and a spendthrift. He was not viewed as a natural leader. Events would reveal him an opportunist.
When the emperor Pertinax was killed trying to quell a mutiny, no accepted successor was at hand. Pertinax's father-in-law and urban prefect, Flavius Sulpicianus, entered the praetorian camp and tried to get the troops to proclaim him emperor, but he met with little enthusiasm. Other soldiers scoured the city seeking an alternative, but most senators shut themselves in their homes to wait out the crisis. Didius Julianus, however, allowed himself to be taken to the camp, where one of the most notorious events in Roman history was about to take place.
Didius Julianus was prevented from entering the camp, but he began to make promises to the soldiers from outside the wall. Soon the scene became that of an auction, with Flavius Sulpicianus and Didius Julianus outbidding each other in the size of their donatives to the troops. The Roman empire was for sale to the highest bidder. When Flavius Sulpicianus reached the figure of 20,000 sesterces per soldier, Didius Julianus upped the bid by a whopping 5,000 sesterces, displaying his outstretched hand to indicate the amount. The empire was sold, Didius Julianus was allowed into the camp and proclaimed emperor.
The senate duly confirmed the promotion, but disturbances broke out in the city, the crowds calling on Pescennius Niger, the governor of Syria, to return to Rome as the new emperor. Niger was not the only alternative. Shortly after the death of Pertinax became known, two other provincial governors also declared themselves emperor: Clodius Albinus in Britain, and Septimius Severus in Upper Pannonia.
Severus was the nearest to Rome and the most immediate danger. Didius Julianus sent threats and assassins to no avail, and the envoys he entrusted to negotiate with Severus kept defecting to his rival's side. Severus entered Italy without resistance and quickly seized Ravenna. Didius Julianus tried to fortify the city of Rome but the results were risible.
The authority of Didius Julianus even within Rome was rapidly deteriorating. Severus was able to send messages to the praetorians, who soon announced to a consul that they were complying with Severus' orders. The senate then met to proclaim Severus emperor and a death sentence on Didius Julianus. That day, 1 June 193, Didius Julianus was executed in the imperial residence. He reigned for sixty-six days.
Because he was proclaimed by the senate in Rome, Didius Julianus was accepted in the historical tradition as a legitimate emperor, even thoughSeverus and others considered him little more than a usurper who took advantage of the situation in Rome after the murder of Pertinax. How Didius Julianus seized the throne, through the "Auction of the Empire," proved the most memorable event in his two-month reign.
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